OLG and Gateway Affiliate DealThe Ontario Lottery and Gaming Corporation alongside Gateway Casinos & Entertainment have revealed an exciting new affiliate marketing initiative. This venture allows Gateway to promote OLG’s iCasino slots, table games, including live casino experiences, and the digital sportsbook, PROLINE+, to its Ontario audience through OLG.ca. By leveraging their ongoing partnership, Gateway and OLG will co-promote their iCasino and iSports products to Gateway's clientele. Gateway oversees the management of 14 casinos for OLG throughout various regions in Ontario. The company is embarking on an expansive growth strategy aimed at transforming local areas into entertainment destinations, marking this with the opening of celebrated casinos, restaurants, and bars such as Playtime Casino Wasaga Beach and Match Eatery & Public House.
Starting July 10, Gateway clients Casino in Ontario will receive a direct link to OLG.ca, enabling them to play their favorite table games, slots, or place sports bets anytime, using their laptops, tablets, phones, or desktops, whether at home or on the go.
Beginning July 10, Gateway Casino patrons in Ontario will be provided with links directing them to OLG.ca. Here, they can immerse themselves in slots and table games or engage in sports betting from the comfort of their homes or while traveling, on a laptop, tablet, phone, or desktop.
Gateway CEO Tony Santo noted that this collaboration with OLG enhances the quality of customer service they offer by allowing patrons to engage seamlessly with their favorite games or bet on major sports events online. This extends the excitement beyond their visits to a physical Gateway location.
Duncan Hannay, President and CEO of OLG, expressed that this new strategic alliance with Gateway underscores the commitment to harnessing the OLG brand's potential and elevating the customer gaming journey. This partnership positions the company to deliver more value to its client base and the broader Ontario community.
By incorporating OLG's PlaySmart initiatives across all gaming venues, Gateway reaffirms its dedication to promoting responsible gambling within Ontario. All content from OLG.ca and Gateway, including materials in Ontario and British Columbia, holds the RG Check accreditation. Gateway intends to persist in implementing responsible gambling programs throughout its Canadian operations, working alongside OLG and governmental allies.
With 29 gaming establishments in British Columbia and Ontario, with two additional locations in Edmonton, Alberta, Gateway Casinos & Entertainment Limited stands as one of Canada's most expansive and diverse gaming entertainment companies. With an extensive portfolio, Gateway employs 7,000 individuals offering 369 table games, more than 14,284 slot machines, 95 dining and bar venues, and 564 hotel rooms. Through a dynamic expansion approach, including the creation of unique restaurant and casino brands, Gateway has significantly improved the gaming experience and attracted new customers. Notable brands include Halley’s Club, Atlas Steak + Fish, and Match Eatery & Public House.
Last Updated: August 29, 2023
