Casino Sponsors NFL CanadaHockey holds a cherished spot in the Canadian spirit—it's the nation’s beloved pastime. The NHL thrives as a major sporting empire, largely fueled by the passionate fervor of Canadian followers.
There’s been a noticeable surge in Canadian hockey teams landing sponsorships from casino entities—but what's driving this trend? Let's explore the latest partnerships and the growing synergy between hockey and the casino sector.
Sponsorship of Canadian hockey
With Canada's recent regulation adjustment, the casino industry is thriving. It's not just physical casinos; online platforms are flourishing too, creating an unparalleled demand in merely two years. Now, Canada is proudly the 8th largest global gambling market. whilst showing no signs of stopping.
These casinos are venturing into new territories through sponsorship deals. From major league teams to junior leagues and amateur clubs, the sponsorship craze has escalated to a point where it's challenging to track which casinos are partnered with which teams.
In big urban centers like Toronto and Montreal, you'll see team jerseys and stadiums adorned with casino logos. Smaller teams, like those in Thunder Bay, also benefit immensely from this support, allowing them financial liberty to secure gear, nurture talent, and play without monetary burdens.
Some major sponsorship agreements in Canadian hockey include OLG and the Toronto Maple Leafs, BET99 with the NHL, and the Vancouver Canucks joining forces with Hard Rock Vancouver. Let's dissect the significance of these three landmark sponsorships.
OLG and the Toronto Maple Leafs
OLG, a provincial agency, manages lotteries and other gambling formats and has since 1975 presided over Ontario's gambling scene. OLG The Maple Leafs, esteemed in Canadian hockey, became trailblazers in 2022 as the first NHL team under the wing of an official casino/sportsbook sponsor.
Beyond sponsoring jerseys and the arena, OLG involved the Maple Leafs’ fanbase with outdoor and pregame events.
Thanks to casino sponsorships, hockey teams benefit financially, channeling funds into arena improvements, player wages, new recruitments, and travel costs. Meanwhile, casinos gain expansive exposure, presenting a mutually beneficial alliance.
Why do hockey teams get sponsored?
It's evident—hockey teams and the NHL have a robust bond with leading casinos. As this market blooms, it's likely this relationship will bolster, benefitting teams and elevating the sport’s standard.
Conclusion
With two decades in iGaming, Ann, with Norwegian and Canadian roots, pens in Malta on casino and betting insights for esteemed online publications. online casinos in Canada Her mission lies in delivering accurate, timely content in the rapidly evolving online gaming niche.
Last Updated: May 15, 2023
