Bet MGM Opens in UKOn August 17, 2023, MGM Resorts International took its first step into the UK market with the launch of the BetMGM brand, marking the company's global ambitions. This new venture harnesses the technological prowess of LeoVegas, a Swedish gaming enterprise acquired by MGM Resorts the previous year.
CEO and President of MGM Resorts, Bill Hornbuckle, highlighted that BetMGM is a notable entity in the realm of iGaming and sports wagering, which is why they're eager to invite international users onto their bespoke platforms. Today's announcement is a milestone in the brand's rapid worldwide growth, heavily influenced by the acquisition of LeoVegas.
Users can explore thrilling innovations such as large, frequent jackpots, loyalty bonuses , tempting sports promotions, and special exclusive offers available on BetMGM UK's platform, offering a dynamic and secure gaming environment built on the BetMGM brand and MGM Resorts' legendary Las Vegas entertainment history. slots Accessible via both desktops and mobile web, the product is poised for further enhancements, including mobile app releases, before a wider media campaign kicks off in mid-September. To find out more, visit betmgm.co.uk.
Gary Fritz, president of MGM Resorts International Interactive, expressed optimism in repeating their successful ventures over in the US and Canada within the UK. Recognizing the UK’s advanced market in online gaming, they believe BetMGM will be well-received by both casino players and sports enthusiasts.
The collaboration between Entain and MGM Resorts, under BetMGM, LLC, will keep overseeing their offerings in the US and Canada, powered by Entain’s platform and technology. Presently,
is operational across nine nations in Europe and Canada. LeoVegas MGM Resorts International, known for luxury accommodations and entertainment, is a major global player listed on the S&P 500®. Offering world-class hotels, state-of-the-art conference spaces, and exceptional dining and shopping options, the company is synonymous with legendary Las Vegas experiences. With a network spanning 31 hotels and casino locations globally, MGM Resorts utilizes renowned brands like BetMGM and partypoker to bring top-tier online gaming across the US, with its subsidiary LeoVegas AB offering similar services throughout Europe.
Pursuing its aspirations in Asia, the company is working on an integrated resort project in Japan, while its global workforce takes pride in being named among Fortune Magazine’s World’s Most Admired Companies®.
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Last Updated: September 22, 2023
