Senator Advocates for New Measures to Curb Sports Betting Ads

Senator Raises Alarm Over Proliferation of Sports Betting Ads

Though legalized in Canada since 2021, advertising guidelines for sports betting remain undefined. In response, Senator Marty Deacon introduces Bill S-269, seeking a standardized approach to regulate these advertisements nationally.

Why is S-269 in Discussion?

Canadian sports betting regulations are thorough, yet advertising practices remain unchecked, prompting debates around consumer protection. Senator Deacon pushes to rein in aggressive marketing to safeguard younger and sensitive audiences from developing gambling issues.

Reflecting on the current state, the senator pointed out that a typical sports fan in Canada is bombarded by relentless betting ads, impeding their sports experience.

What Will S-269 Change?

Bill S-269 is seen as a protective measure for communities and certain age groups. Senator Deacon emphasizes pulling together various stakeholders to:

Consider methods to supervise sports betting advertising, possibly curtailing celebrity endorsements, restricting non-broadcast media, or controlling ad locations and numbers.
Foster intergovernmental research initiatives to tackle and prevent youth gambling problems, along with supporting affected individuals.
Set a cohesive national criterion for recognizing and addressing gambling issues, aiming to implement supportive frameworks.
Delegate the CRTC as the authority to evaluate regulatory measures, ensuring they effectively reduce harm from pervasive advertising and sports betting.

Senator Deacon also highlighted the foresight of countries like the UK and Spain which have enacted similar laws. She cautioned against inaction, noting it could lead to significant societal distress.

Is a Ban Possible?

While acknowledging the benefits of a ban, Senator Deacon noted a complete prohibition is unrealistic, referencing how tobacco ad bans unintentionally led to increased consumption.

Therefore, the restriction aims to manage advertisement exposure under government oversight. The addictive nature of current ads suggests that a total ban could provoke a surge in unregulated activities.

Senator Deacon stressed the initiative's goal of reshaping public perception to prevent dependency through moderated marketing strategies.

Representing Ontario's Waterloo region, Senator Deacon's influence extends beyond politics; she has coached Olympic-level athletes, reinforcing her credibility and concern.

David Hodgins, from the University of Calgary, warns of sports betting's potential addiction danger, while Bruce Kidd of the University of Toronto outlines the possible social repercussions, including financial ruin and psychological issues.

Canadian Affairs: Senator Advocates for Consistent Guidelines to Manage the Flood of Sports Betting Promotions

Why is S-269 in Discussion?

What Will S-269 Change?

Is a Ban Possible?

Related News Articles